Buffy brings insight, research capabilities and analytics to media strategy and acquisition. She is adept at blending traditional and emerging media channels to engage highly-targeted audiences across the country. Leveraging proprietary research and planning methodologies, Buffy has developed successful predictive models for healthcare and leading retailers. She has experience in national and regional marketing, as well as socially responsible initiatives and manages media budgets ranging up to $15 million. Her expertise includes market planning, placement and management, and she is recognized for her ability to develop integrated plans that align and strengthen an organization's enterprise strategy.